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Project1 min readMarch 23, 2026

Building This Blog in Public: Week 1

What I am building, why, and the first painful lessons.

Why I Am Building This in Public

I have been consuming the internet for years. Now I want to produce for it. Not just write — but build a public knowledge infrastructure that compounds over time.

This platform is that infrastructure. Essays for depth. Notes for velocity. Series for continuity. All connected by ideas, not by timeline.

Week 1 Lessons

Mistake: Starting with design before structure. I spent two days on fonts and colours before I had defined what content types I actually needed. Form before function is how you build beautiful things that do not work.

Insight: The feed is the product. The homepage is not a landing page. It is a live stream of thinking. That changes everything about the information architecture.